The Rightmove CRM Alternative That Runs Your Whole Agency
Rightmove is essential — but it is a portal, not a CRM. LettingGuru is the all-in-one letting agent software that pushes listings to Rightmove, Zoopla and OnTheMarket in one click, and runs your tenancies, maintenance, compliance and finances around it.
You keep your Rightmove subscription. You replace whatever CRM, maintenance tracker, accounting tool and compliance system you use today.
What does "Rightmove CRM" actually mean?
Most UK agents searching for a "Rightmove CRM" are looking for one of two things. Knowing which you need saves you a lot of money.
Option 1 — Rightmove Plus
Rightmove's own vendor-facing dashboard. Lets you manage portal listings, view lead and impression data, run Rightmove ad products (Premium Listing, Featured Property), and pull local market reports. It is not a CRM in the traditional sense — it does not manage tenancies, maintenance, finances, compliance, or contracts.
Option 2 — A third-party CRM that pushes to Rightmove
A property management system that runs your agency operations end-to-end and publishes your listings to Rightmove (and usually Zoopla + OnTheMarket) via the RTDF feed. This is what LettingGuru is — and what most agents actually want when they search for a "Rightmove CRM".
You normally need both: Rightmove Plus for portal management, plus a real CRM to run your agency. Rightmove Plus on its own leaves a 7-tool gap that you fill with disconnected subscriptions. LettingGuru replaces those 7 tools and connects cleanly to Rightmove.
The six gaps that send agents searching for an alternative
If you find yourself working around Rightmove with separate tools for the items below, you are paying for a stack you could consolidate.
No maintenance workflow
Rightmove Plus stops at the portal. The moment a tenant reports a leaky tap, you are back to email chains, sticky notes, and contractor phone-tag.
No rent collection or financial management
Rent reconciliation, landlord statements, NRL tax, contractor CIS — Rightmove does none of it. You still need separate accounting software.
No compliance tracking
Gas safety, EPC expiry, deposit protection deadlines, Right to Rent checks, AML — all sit outside the Rightmove ecosystem. One missed renewal can be a five-figure fine.
No e-signing or contract management
Generating and signing tenancy agreements still needs DocuSign, HelloSign, or printer-and-pen. Renewals require a separate workflow.
No AI features
AI property descriptions, AI maintenance triage, AI receptionist — none of these exist in Rightmove Plus. They live in modern letting-agent software like LettingGuru.
No dedicated mobile apps for stakeholders
Your landlords cannot approve repairs from their phone. Your tenants cannot self-report issues. Your contractors cannot accept jobs on-site. Rightmove Plus is browser-only and agency-only.
Rightmove Plus vs LettingGuru — feature by feature
Use this table the way you would compare two specs. Rightmove Plus wins on the portal side; LettingGuru covers everything that happens before, during, and after a portal listing.
| Capability | Rightmove Plus | LettingGuru |
|---|---|---|
| Push listings to Rightmove | Yes | Rightmove + Zoopla + OnTheMarket in one click |
| Lead tracking from portal enquiries | Email + Rightmove Plus inbox | Auto-creates applicants in your CRM pipeline |
| Portal performance analytics | Yes | Yes |
| Property management (tenancies, units, HMO rooms) | No | Yes |
| Tenant onboarding (referencing, AML, e-signing) | No | Yes |
| Maintenance workflow (tenant report → contractor → invoice) | No | Yes |
| Financial management (rent collection, NRL, Xero sync) | No | Yes |
| Compliance tracking (gas, EPC, deposits, Right to Rent) | No | Yes |
| Renters' Rights Act 2025 tools | No | Yes |
| AI property descriptions | No | Yes |
| AI receptionist (24/7 phone answering) | No | From £79/mo |
| Mobile apps for landlords / tenants / contractors | No | 7 dedicated portals |
| Multi-branch agency support | Limited | Yes |
| Starting price | £~250+/mo (portal only) | £399/mo (everything included) |
Source: Rightmove Plus product page, LettingGuru feature documentation. May 2026.
One publish action. Three portal feeds. All your data in one CRM.
LettingGuru connects to Rightmove via the standard RTDF v1.4.1 feed (the same interface other CRMs use). Same publish also pushes to Zoopla and OnTheMarket — you do not need to manage three separate uploads.
One publish action in LettingGuru → three portal feeds. Enquiries route back into your CRM pipeline automatically.
Add your property in LettingGuru
Photos, floor plans, descriptions, EPC rating, asking rent. AI fills in the description in 30 seconds if you want.
One click pushes to all 3 portals
Rightmove via RTDF v1.4.1, Zoopla via RTDF v1.4.1, OnTheMarket via RTDF v2.5. Same listing, three portals, one publish action.
Enquiries return as applicants
When a prospective tenant clicks 'Email agent' on Rightmove, the enquiry lands as a LettingGuru applicant — name, phone, email, portal source, property — auto-created in your pipeline.
Workflow continues end-to-end
From applicant → viewing → offer → referencing → AML → contract → move-in → tenancy → maintenance → renewal → checkout. Every step in one system.
2-bed flat · 47 Garden Mews
Reading RG6 · £1,350/mo · EPC C · Available 1 June 2026
142 views · 8 enquiries
86 views · 3 enquiries
Photos under moderation
One-click publish to all selected portals
Edits propagate within minutes via RTDF feed
Illustrative dashboard view · not a screenshot of live data
What LettingGuru does that Rightmove Plus does not
Eight feature modules that pick up where the portal ends and your agency operations begin.
Questions UK agents ask about replacing their Rightmove CRM
The ones we hear most often on demo calls.
Replace 7 tools, keep your Rightmove account
Book a 30-minute demo. We will walk through your current Rightmove setup, show you how LettingGuru pushes to all three portals, and prove the all-in price is cheaper than your current stack.
Already convinced? See pricing →