Alto vs LettingGuru
Alto is a strong CRM, but LettingGuru goes further with financial management, AI, and dedicated apps for landlords, tenants, and contractors.
Looking for a Alto alternative?
Alto (by Zoopla/Houseful) is a cloud-based estate agency CRM with sales and lettings management, client accounting, AI features, and built-in AML via Keyflo. It serves over 6,000 agencies at a flat fee of £149/month.
Feature Comparison
See how LettingGuru and Alto stack up across the features that matter most to UK letting agents.
| Feature | LettingGuru | Alto |
|---|---|---|
| Property Management | Yes | Yes |
| Tenant Onboarding | Yes | Limited |
| Digital Referencing | Yes | Via partner |
| AML Compliance | Yes | Yes |
| Maintenance Workflow | Yes | Limited |
| Financial Management | Yes | Yes |
| Xero Integration | Yes | Limited |
| AI Features | Yes | Yes |
| Mobile Apps (Landlord/Tenant/Contractor) | Yes | Mobile Web |
| Contract Management | Yes | Limited |
| Compliance Tracking | Yes | Yes |
| Multi-Branch Support | Yes | Yes |
| Task Management | Yes | Limited |
| Reports & Analytics | Yes | Yes |
| Guided Inspections | Yes | No |
What LettingGuru offers
- Dedicated native mobile apps for landlords, tenants, and contractors
- Complete maintenance workflow with AI triage — not just job logging
- Guided room-by-room inspections with photo comparison and PDF reports
- NRL tax ledger and split payment support for co-owned properties
- Renters' Rights Act compliance engine with blocking logic
- Full tenant onboarding wizard with magic links
Where Alto falls short
- Mobile access is web-based — no dedicated native apps for landlords or tenants
- Maintenance workflow is basic job logging, not a full workflow with AI triage
- No guided inspection capability — requires external tools
- Referencing still requires partner integrations
- No Renters' Rights Act specific compliance tools
- Flat pricing may not suit very small agencies who need fewer features
The Bottom Line
Alto by Zoopla is a capable estate agency platform with strong portal integration, built-in client accounting, AI features (AI Listings, AI Analyst), and AML checks via Keyflo. At £149/month flat fee with unlimited users, it offers good value for mid-size agencies.
Where Alto has limitations is in mobile experience (web-based rather than native apps), maintenance management (basic logging rather than a full workflow), and modern lettings features like guided inspections and Renters' Rights Act compliance tools.
LettingGuru complements its property management with dedicated native mobile apps for every stakeholder, a full maintenance workflow with AI triage, guided room-by-room inspections, and built-in RRA compliance. For agencies that want deeper lettings-specific tools alongside their CRM, LettingGuru offers features that Alto does not.
Frequently Asked Questions
Common questions about switching from Alto to LettingGuru.
Is LettingGuru a good alternative to Alto?
Yes. LettingGuru provides all the core functionality of Alto plus additional features like AI-powered automation, guided inspections, dedicated mobile apps, and comprehensive financial management. Many agents switch to LettingGuru to consolidate their tech stack into a single platform.
Can I migrate my data from Alto to LettingGuru?
Absolutely. LettingGuru supports both CSV import and a full REST API for properties, tenants, landlords, and financial data. Our onboarding team will help you plan and execute the migration so you can be up and running quickly with minimal disruption to your daily operations.
How long does it take to switch from Alto to LettingGuru?
Most agencies are fully operational on LettingGuru within one to two weeks. The intuitive interface means your team can start using the core features on day one, with more advanced workflows being adopted over the following days. Our support team is available throughout the transition.
Does LettingGuru offer a free trial or demo?
Yes. We offer a personalised demo where we walk you through the platform using your specific workflows and requirements. This gives you a clear picture of how LettingGuru fits your agency before you commit. Book a demo through our website to get started.
Ready to switch?
See how LettingGuru compares to Alto with a personalised demo tailored to your agency.